Japan is a nation of vending machines – 5.2 million of them! You find them everywhere, selling all sorts of products. And many vending machines in Japan do much more than simply sell things.
There are ultra-energy-efficient vending machines, vending machines with lifesaving equipment, vending machines that give you the option to donate your change to charity, and vending machines that can evaluate a customer’s age and gender in order to recommend specific drinks.
Japan pioneered vending machines that could dispense hot drinks in cans. The inspiration behind their development might surprise you. Retro, low-tech vending machines still exist, and they have ardent fans. On this edition of BEGIN Japanology, it will examine the unique history of how Vending Machine developed in Japan, as well as their features.
Vending Machines in Japan
Vending machines in Japan are ubiquitous and offer a fascinating insight into the country’s advanced technology and consumer culture. Here are some interesting points about vending machines in Japan:
- Diversity of Products: Japanese vending machines sell a wide variety of items beyond just drinks, including hot meals, fresh produce, umbrellas, cigarettes, electronics, and even fresh eggs. This diversity reflects the convenience-oriented culture and the high level of trust within society.
- Advanced Technology: Many vending machines in Japan incorporate cutting-edge technology. For example, some machines can detect the customer’s age and gender to recommend products or display targeted advertisements. Others use facial recognition to suggest drinks based on perceived preferences.
- Energy Efficiency: Manufacturers like Fuji Electric have developed “peak shift” vending machines that cool drinks during off-peak hours to save energy during the day when electricity costs are higher. This is part of broader efforts in Japan to be more energy-efficient and environmentally conscious.
- Accessibility and Convenience: Vending machines are found everywhere in Japan, from city streets to remote mountain areas. They serve as a convenient solution for accessing goods 24/7, which is particularly useful in places where traditional shops may not be available around the clock.
- Cultural Integration: The widespread presence of vending machines also reflects aspects of Japanese culture such as a preference for automation and minimizing human interaction in transactions. It caters to the fast-paced lifestyle and provides a sense of safety and privacy in purchasing.
- Unique Offerings: Some vending machines in Japan offer unique or regional items, giving locals and tourists alike an opportunity to experience something special. For instance, certain machines might sell local beverages or snacks that are hard to find elsewhere.
These features make vending machines in Japan not just a means of selling products, but also a reflection of technological advancement, cultural values, and societal norms.