In a clever marketing stunt, Nike has installed a pop-up Nikefuel Points vending machine that only accepts its NikeFuel points as payment.
The machine, which will move between a series of undisclosed locations, is stocked with Nike hats, socks and shirts. People with Nike+ device can use the points they accumulated on their device that day to pay. Normally, Nike+ owners can only use the points to track their fitness progress.
